SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a modern SEO is a tendency to abandon utilizing automatic SEO solutions. It is even said that using automated software can hurt your SERPs. On the other side of the coin, search engine optimization is a ground where the volume of boring routine work is immense. Doing all of it yourself is much more difficult and is a real waste of time. So in this review we will split different SEO software into groups basing on its purpose and will try to decide which tasks can be performed by hand indeed, and which ones are better to apply automatically.
1) Content creation. There are a lot of applications that supply automatic synonymizing of any text. There are tools that even claim to create human-readable texts produced 100% automatically. Nevertheless, until software will learn to understand the sense of a text, they won’t be able to provide a more or less good automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than putting those funds into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second crucial SEO action, though somebody could name it the first. A quality link building needs you to review hundreds of potential linking partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rank simultaneously. This job can be automated a bit, because you don’t have to discover potential linking websites manually. However, the final judgement still is up to you. It is you who should consider the quality of websites and evaluate their relevance to your niche. Locating link partners is merely 10% of the entire job. The rest is performed manually.
3) Checking search engine rank. All in all, you need this to evaluate your efforts – whether you’re doing right, or your activity doesn’t hit the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need such a large depth. If your website isn’t found within the first 20-30 results – nobody finds it anyway. So in a SEO practice it is better to restrict web ranking checks with first 4-5 pages. However, if there is a large amount of keywords to monitor, the process may still use up a large amount of time. And here is where the automation is really needed! With an automated SERP monitor you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly applications, to prevent possible issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your industry is another job that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking